back to top

Weibo Drops 140-Character Rule Before Twitter

The Chinese version of Twitter is going long.

Posted on

Sina Weibo, the Chinese micro-blogging service with 200 million users, is dropping its character restraints. Until now, the platform looked a lot like Twitter, down to its 140-character limit per post. Beginning this month, however, Weibo will lose its max character rule, allowing for longer posts.

According to some reports, the limit could be pushed to 2,000 characters. However, in a letter addressing the coming change, Sina Weibo CEO Wang Gaofei said that the platform would be sticking to its micro-blogging roots. Instead of opening up the feed to longer posts, anything over the 140-character parameters will need to be clicked in order to be read.

Weibo's move comes as Twitter assesses its own character limit (see Twitter CEO Jack Dorsey's tweet below) and could serve as an example of what's to come for its American counterpart.

Brendan Klinkenberg is a tech reporter for BuzzFeed News and is based in San Francisco.

Contact Brendan Klinkenberg at

Got a confidential tip? Submit it here.