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Microsoft Wants You To Take Pretty Selfies -- With Your iPhone

Microsoft Selfie promises to tweak your pics for age, gender, skin tone, and lighting.

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Well, the company is once again bringing its machine learning techniques and algorithms to bear on our photos, but this time it's using them to do something that's actually useful: making selfies look better.

Microsoft Selfie is an iOS app that promises to subtly optimize selfies, calibrating them for things like "age, gender, skin tone, [and] lighting." It's not exactly a novel concept — Chinese smartphone manufacturer Xiaomi offers a similar feature. But it is another example of Microsoft extending its reach beyond Windows as it course-corrects for our increasingly mobile world.

This isn't Microsoft's first selfie app. Indeed, Microsoft Selfie appears to be a stripped-down version of the Windows Phone app Lumia Selfie rejiggered for iOS. That said, with Microsoft's share of the mobile market at a piddling 1.7%, the company has a far better shot of getting some traction for its new selfie app on the iPhone than it does on devices running its own mobile OS.

Brendan Klinkenberg is a tech reporter for BuzzFeed News and is based in San Francisco.

Contact Brendan Klinkenberg at

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