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New Obamacare Twitter Campaign Asks People To Tweet Pictures Of Their Personal Injuries

Who would have guessed?

Posted on

The initial reaction was mixed:

.@BarackObama does a photo of me in bondage count

Brandon@FknKyubey

.@BarackObama does a photo of me in bondage count

07:24 PM - 19 Mar 14ReplyRetweetFavorite

.@BarackObama wanted to be the leader of the free world. Ended up a second-rate insurance salesman.

jon gabriel@exjon

.@BarackObama wanted to be the leader of the free world. Ended up a second-rate insurance salesman.

01:58 AM - 20 Mar 14ReplyRetweetFavorite

@BarackObama This is unreal. You're asking people to possibly fake injuries to make a point about healthcare? REALLY?

Michelle Most@GoldenSnowflake

@BarackObama This is unreal. You're asking people to possibly fake injuries to make a point about healthcare? REALLY?

11:20 AM - 20 Mar 14ReplyRetweetFavorite

But then people actually started tweeting their injuries.

Tore my ACL playing rugby! #LifeHappens #tbt #GetCoveredNow Learn more at http://t.co/3jaADKxr5t

Out2Enroll@Out2Enroll

Tore my ACL playing rugby! #LifeHappens #tbt #GetCoveredNow Learn more at http://t.co/3jaADKxr5t

01:47 PM - 20 Mar 14ReplyRetweetFavorite

#tbt to when I fell on the ice and broke my wrist and needed a $32K surgery! I paid ZERO dollars! #GetCoveredNOW

Nellie B Sires@NellieBme

#tbt to when I fell on the ice and broke my wrist and needed a $32K surgery! I paid ZERO dollars! #GetCoveredNOW

02:09 PM - 20 Mar 14ReplyRetweetFavorite

A friendly #tbt reminder from @OFA_TX to #GetCoveredNow! 'Cause boys will be boys. http://t.co/TVvk4w5JmB

Joseph Washington@Joseph_Wash

A friendly #tbt reminder from @OFA_TX to #GetCoveredNow! 'Cause boys will be boys. http://t.co/TVvk4w5JmB

10:08 PM - 20 Mar 14ReplyRetweetFavorite

If you play sports, you are not invincible. Enroll today. http://t.co/QJLrImiJAU #tbt #getcoveredNOW

crias@criaslovesu

If you play sports, you are not invincible. Enroll today. http://t.co/QJLrImiJAU #tbt #getcoveredNOW

04:44 PM - 20 Mar 14ReplyRetweetFavorite

Risking bankruptcy because you're uninsured? What are you a clown? #TBT #GetCoveredNow

Johnny De Vito@JohnnyMDeVito

Risking bankruptcy because you're uninsured? What are you a clown? #TBT #GetCoveredNow

03:41 PM - 20 Mar 14ReplyRetweetFavorite

This didn't end well. #YOLO is only okay if you #GetCoveredNOW. #LifeHappens #TBT

Young Invincibles@YI_Care

This didn't end well. #YOLO is only okay if you #GetCoveredNOW. #LifeHappens #TBT

01:23 PM - 20 Mar 14ReplyRetweetFavorite

That time I caught a baseball...with my face #tbt No hand-eye coordination, but I was covered @OFA_VA #GetCoveredNow

Laura Kate Bender@LauraKateBender

That time I caught a baseball...with my face #tbt No hand-eye coordination, but I was covered @OFA_VA #GetCoveredNow

10:29 AM - 20 Mar 14ReplyRetweetFavorite

#TBT: When life gave me a $7K bike accident bill I was thankfully insured. #GetCoveredNow: http://t.co/S3KEVE0n3Y

Han Nguyen@hanseldee

#TBT: When life gave me a $7K bike accident bill I was thankfully insured. #GetCoveredNow: http://t.co/S3KEVE0n3Y

10:00 AM - 20 Mar 14ReplyRetweetFavorite

@BarackObama what up, found a tumor in the bones of my dominant hand at 28. #tbt #GetCoveredNow

not-fun@inhuman_draw

@BarackObama what up, found a tumor in the bones of my dominant hand at 28. #tbt #GetCoveredNow

07:35 PM - 19 Mar 14ReplyRetweetFavorite

#tbt Rebecca is happy she has coverage when she had to rock this cast #GetCoveredNow http://t.co/2mTccmurL2 @OFA_IA

Rachel Cowell@rcowell14

#tbt Rebecca is happy she has coverage when she had to rock this cast #GetCoveredNow http://t.co/2mTccmurL2 @OFA_IA

06:06 PM - 20 Mar 14ReplyRetweetFavorite

My beautiful roommate's face. Ruined. #LifeHappens #GetCoveredNowOrElse

Blaine Cowen@Blainetheinsane

My beautiful roommate's face. Ruined. #LifeHappens #GetCoveredNowOrElse

11:52 AM - 21 Mar 14ReplyRetweetFavorite

#GetCoveredNow #LifeHappens @OFA_AZ @DQYoung_OFAAZ @kac025

Aten Morin@atenmorin

#GetCoveredNow #LifeHappens @OFA_AZ @DQYoung_OFAAZ @kac025

01:36 PM - 20 Mar 14ReplyRetweetFavorite

Lydia fell at library storytime. Thank goodness she and her family had insurance! #GetCoveredNow #LifeHappens #TBT

ChildrensDefenseFund@ChildDefender

Lydia fell at library storytime. Thank goodness she and her family had insurance! #GetCoveredNow #LifeHappens #TBT

01:19 PM - 20 Mar 14ReplyRetweetFavorite

Some politicians joined in, but they have comms teams that vet campaigns like this.

#LifeHappens: Make sure you #GetCovered #tbthursday #TBT

Cory Booker@CoryBooker

#LifeHappens: Make sure you #GetCovered #tbthursday #TBT

10:22 AM - 20 Mar 14ReplyRetweetFavorite

Contact Benny Johnson at benny.johnson+DONE@buzzfeed.com.

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