This week in Cannes, France, the advertising industry is celebrating the best ads of the past year. For the first time ever, an award called the "Glass Lion," was handed out for ads "that implicitly or explicitly addresses issues of gender inequality or prejudice."
The award, created in part by Sheryl Sandberg's Leanin.org, recognized seven top campaigns. A top award, called the Grand Prix, was handed out to pad brand Whisper for its "Touch the Pickle" campaign.
Asked about the active role companies trying to sell a product are playing in this discussion, Sandberg said in an email that she welcomed their voices. "Brands have immense power to shatter stereotypes and overturn cliches," she said. "What we've learned is that accomplishing these goals isn't just about changing culture for the better -- it's about the bottom line. There is a business case for gender equality in advertising, and the outcome is clear."
Here are all the ads:
Contraceptive company Urufarma ran this ad presenting a new angle on gender equality
KAFA, an NGO for women's rights, launched this campaign to confront a wave of domestic violence in Lebanon
The National Women's Law Center enlisted comedian Sarah Silverman to "get women pissed about the wage gap"
Sport England sought to inspire women to "give judgement the finger" with this campaign
Laundry Detergent company Ariel pushed men to #sharetheload in the home
Pad brand Whisper challenged period taboos with its "touch the pickle" campaign
Always' #Likeagirl campaign sought to redefine the phrase
With this campaign, UN Woman broke a Taboo in Egypt against speaking mothers' names
Alex Kantrowitz is a senior technology reporter for BuzzFeed News and is based in San Francisco. He reports on social and communications.
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