Twitter’s “Notifications” tab now features analytics highlights, at least for some users, on the web.
A Twitter spokesperson confirmed the changes are part of a new experiment, and sent along the following statement in an email: “We’re experimenting with highlighting notable Tweets and activity in some verified users’ notifications timelines. These are Tweets and activity they might otherwise miss due to the large volume of notifications these users tend to receive on a daily basis.”
A handful of us in the BuzzFeed San Francisco office spotted these highlights this afternoon, with “Popular Tweet,” “Noteworthy Mention,” and “Top Follow” the three categories that showed up.
Could the highlights show up for all users eventually? Sure.
- Caitlyn Jenner told President Trump his administration's rollback of protections for transgender kids was a "disaster" 😳
- Kim Jong Nam, the half-brother of North Korea's leader, was killed with a chemical weapon last week at an airport in Malaysia.
- A Kansas man shot three people after allegedly yelling "get out of my country." He thought two of them were Middle Eastern, but they weren't.
- Beyoncé is backing out of Coachella under doctors' advice. But she plans to headline the festival again in 2018 😭🐝