Twitter Is Experimenting With Putting Analytics Highlights In Your Notifications Tab

“Popular Tweet,” “Noteworthy Mention,” and “Top Follow” now appear in Twitter’s “Notifications” tab for some verified users.

Twitter’s “Notifications” tab now features analytics highlights, at least for some users, on the web.

A Twitter spokesperson confirmed the changes are part of a new experiment, and sent along the following statement in an email: “We’re experimenting with highlighting notable Tweets and activity in some verified users’ notifications timelines. These are Tweets and activity they might otherwise miss due to the large volume of notifications these users tend to receive on a daily basis.”

A handful of us in the BuzzFeed San Francisco office spotted these highlights this afternoon, with “Popular Tweet,” “Noteworthy Mention,” and “Top Follow” the three categories that showed up.

Could the highlights show up for all users eventually? Sure.

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Alex Kantrowitz is a senior technology reporter for BuzzFeed News and is based in San Francisco. He reports on social and communications.
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