In a tweetstorm today, Twitter investor Chris Sacca said in no uncertain terms that Interim Twitter CEO Jack Dorsey should be named full-time CEO of the company.
Sacca has written at length about the challenges facing Twitter, and he hasn't shied away from criticism. "I believe Twitter can be so much more than it is today," he said in one post.
Sacca's public endorsement could set up a potentially ugly scenario should the board select someone other than Dorsey. If someone else is named, it will be seen as a repudiation of the a vocal investor, something that will make it just a bit more difficult for the board to name someone else. But perhaps that was the point.
This may be the ultimate Twitter Should.
On behalf of many investors, analysts, users, advertisers, media partners, and Twitter employees, it's clear who should be Twitter's CEO:
Twitter should name @jack as full-time CEO and promote @adambain to President and COO. @ev should become Executive Chairman of the board.
Twitter needs product vision and @jack has that in spades. The other most important product visionary is @ev. The founders see the future.
Anyone paying attention knows @adambain is one of the best operators in business today. His day-to-day leadership will be invaluable.
In parallel, @jack should remain CEO of @Square. He has incredibly strong teams at both companies and he can do both jobs.
Those three leaders have the trust and respect of users, employees, advertisers, media partners, investors, and each other.
While I believe Twitter is in much better shape than as it was described on the earnings call, Twitter can still be so much more.
Naming @jack, @adambain, and @ev will immediately improve employee morale, shore up investor confidence, and move Twitter's product forward.
Twitter's board of directors should put this looming uncertainty to rest by naming those three and letting everyone get back to work.