For more than half of Facebook’s 1.59 billion monthly active users, the platform’s desktop version might as well not exist.
823 million of those 1.59 billion access Facebook only via their mobile devices.
Reporting fourth quarter earnings after market close Wednesday, Facebook released a slew of new metrics showcasing its strength in mobile. Among the most impressive stats: A whopping 1.44 billion of Facebook’s 1.59 billion monthly active users access it on mobile devices in some way. It seems Facebook is largely a mobile company, with few holdouts using its service on the desktop.
Mobile user growth helped Facebook turn in impressive results for the quarter. The company reported revenue of $5.67 billion, beating analyst estimates of $5.37 billion. Of that, $4.5 billion came from mobile devices, up 81% from last year.
Facebook possesses some of the best advertising data in the world, thanks to its many members, which tell it everything from their full names to what type of pets they have — this in addition to logging on to the service, giving Facebook the ability to target them with ads whether they’re on their phones in a public library or using a friend’s computer.
This combination of user numbers and data is why Facebook is predicted to capture more than 30% of total display ad spending in the U.S. this year, according to eMarketer.
- US Soccer suspended Hope Solo for 6 months after she called Sweden's team "cowards" during the Rio Olympics ❌⚽️
- The death toll from Italy's earthquake rose to 159 people amid efforts to dig out residents still trapped in rubble.
- Donald Trump's campaign paid a Barnes & Noble $55,055 to buy more than 3,500 hardcover copies of his book.
Connect With TechLike Us On Facebook Follow Us On Twitter Follow Us On Apple News Subscribe to our RSS feed
Report an Issue
Drag to highlight one or more parts of the screen.
We got your feedback, and we'll follow up with you at
Sadly, an error occured while sending your feedback. Please contact firstname.lastname@example.org to let us know.