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Coors Is Making A Beer For Latinos With Citrus Flavor Because Latinos Love Flavors

We love flavors, apparently. Don't laugh or shake your head, they have research.

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Coors did research on Latino preferences and found that they were partial to flavored drinks.

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And when Nielsen data showed that Latino males ages 21-27 drink 20% more than general market beer drinkers, true opportunity was born.

MillerCoors, which owns Blue Moon, has third generation Mexican-American brewmaster Keith Villa unveiling a seasonal brew called Cinnamon Horchata Ale too.

So what's Summer Brew like and how does it taste? Latinos may be happy to know it smells like a mix of 7-up, wet corn and cardboard, according to Beer Geek Nation, which reviews beers and has 22,000 subscribers on YouTube.

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"It's not terrible," the reviewer says. "It's actually better than I thought it was going to be. It actually tastes a lot like Sprite or 7-up."

View this video on YouTube

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"It's fine I guess," he concluded.

Adrian Carrasquillo is the White House correspondent for BuzzFeed News and is based in Washington, DC.

Contact Adrian Carrasquillo at adrian.carrasquillo@buzzfeed.com.

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