The #HispanicHeritageHero campaign is asking people to share photos of their Latino heroes for Hispanic Heritage Month.
Family members, celebrities, and community leaders will be highlighted in the effort led by Voto Latino in collaboration with Instagram.
"We're thrilled to collaborate with Voto Latino on their #HispanicHeritageHero campaign," said Instagram public policy manager Lilly Wyden, adding that they wanted to spotlight Voto Latino's community and the collaboration felt "like a natural fit."
“Photos carry the power of storytelling and we will leverage social media as a way to honor our mentors and heroes,” said Maria Teresa Kumar, president & CEO of Voto Latino.
Referring to the increased anti-Mexican and anti-immigrant rhetoric in politics this summer, Voto Latino said they hoped the initiative would counter "the growing inaccurate rhetoric about the Latino community."
The campaign is part of Hispanic Heritage Month of Action, a Voto Latino initiative with dozens of advocacy organizations that aims to encourage civic participation and voter registration.
Adolfo Flores is a reporter for BuzzFeed News and is based in Los Angeles.