Politics

Instagram And Voto Latino's #HispanicHeritageHero Celebrates Latino Leaders

The Hispanic Heritage Month campaign also hopes to encourage voter registration between September 15 and October 15.

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The #HispanicHeritageHero campaign is asking people to share photos of their Latino heroes for Hispanic Heritage Month.

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Family members, celebrities, and community leaders will be highlighted in the effort led by Voto Latino in collaboration with Instagram.

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Voto Latino is a nonprofit organization that encourages civic participation in the Hispanic community.

"We're thrilled to collaborate with Voto Latino on their #HispanicHeritageHero campaign," said Instagram public policy manager Lilly Wyden, adding that they wanted to spotlight Voto Latino's community and the collaboration felt "like a natural fit."

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Instagram will be posting Hispanic Heritage Heroes along with Voto Latino throughout the month.

“Photos carry the power of storytelling and we will leverage social media as a way to honor our mentors and heroes,” said Maria Teresa Kumar, president & CEO of Voto Latino.

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Referring to the increased anti-Mexican and anti-immigrant rhetoric in politics this summer, Voto Latino said they hoped the initiative would counter "the growing inaccurate rhetoric about the Latino community."

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The campaign is part of Hispanic Heritage Month of Action, a Voto Latino initiative with dozens of advocacy organizations that aims to encourage civic participation and voter registration.

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Adolfo Flores is a reporter for BuzzFeed News and is based in Los Angeles.

Contact Adolfo Flores at adolfo.flores@buzzfeed.com.

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