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The "Girls" Premiere And The Golden Globe Awards Broke Seamless

The perfect storm of Sunday night television helped break the popular food delivery site on Sunday night in New York.

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Last night, Seamless announced that they were having a special in honor of the premiere of the third season of HBO's Girls

Tonight @GirlsHBO premiere! Use code GIRLS15 for 15% off your @Seamless order of $10+ tonight! Exp. 1/12, 11:59PM EST http://t.co/wPpwdD3eeY

Seamless@Seamless

Tonight @GirlsHBO premiere! Use code GIRLS15 for 15% off your @Seamless order of $10+ tonight! Exp. 1/12, 11:59PM EST http://t.co/wPpwdD3eeY

05:00 PM - 12 Jan 14ReplyRetweetFavorite

The food delivery site soon began to have problems with their special.

Someone left a hairdryer plugged in and broke some things.. We are working on our GIRLS issues and will be back up ASAP!

Seamless@Seamless

Someone left a hairdryer plugged in and broke some things.. We are working on our GIRLS issues and will be back up ASAP!

06:43 PM - 12 Jan 14ReplyRetweetFavorite

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But they still believed they could pull through.

We survived a polar vortex, we shall overcome this GIRLS trouble as well. We are working on the trouble and will be back for you ASAP!

Seamless@Seamless

We survived a polar vortex, we shall overcome this GIRLS trouble as well. We are working on the trouble and will be back for you ASAP!

06:59 PM - 12 Jan 14ReplyRetweetFavorite

As the situation continued to go on unresolved, they referred customers to their partner food delivery website, GrubHub.

While we work on the issues our partner site GrubHub can help keep you fed in these hungry times. We will be up again quick as we can!

Seamless@Seamless

While we work on the issues our partner site GrubHub can help keep you fed in these hungry times. We will be up again quick as we can!

07:01 PM - 12 Jan 14ReplyRetweetFavorite

The Golden Globes was also alluded to as possibly contributing to the site-breaking traffic.

Much like the favored nominee losing to the underdog, we smile and nod in frustration with you.We will be back again ASAP. We miss you too!

Seamless@Seamless

Much like the favored nominee losing to the underdog, we smile and nod in frustration with you.We will be back again ASAP. We miss you too!

07:18 PM - 12 Jan 14ReplyRetweetFavorite

Really, it was the perfect storm of Sunday night television.

The Globes, the GIRLS, the playoffs and the hunger has things running slow. Thanks for your patience as we work this out. Be back soon!

Seamless@Seamless

The Globes, the GIRLS, the playoffs and the hunger has things running slow. Thanks for your patience as we work this out. Be back soon!

08:27 PM - 12 Jan 14ReplyRetweetFavorite

Finally, about four hours after the site began having trouble, they announced that they were back up and running.

We're back online! Let us feed you w/ code GIRLS15 for 15% off an order of $10+ thanks to @GirlsHBO! Exp. tonight http://t.co/wPpwdD3eeY

Seamless@Seamless

We're back online! Let us feed you w/ code GIRLS15 for 15% off an order of $10+ thanks to @GirlsHBO! Exp. tonight http://t.co/wPpwdD3eeY

10:42 PM - 12 Jan 14ReplyRetweetFavorite

We are still investigating what caused the issue, but it was a big night for TV overall - Golden Globes, GIRLS, etc. There is really no way we could attribute it to a specific television program or promo.Please note that we had a similar GIRLS promo running on GrubHub, so we were able to redirect diners there. Also, we'll be making this up to diners affected by the outage.

Intern at Buzzfeed, expert in all things dealing with books or 2 Chainz.

Contact Aaron Calvin at aaron.calvin+done@buzzfeed.com.

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