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How To (And Not To) Communicate With Generation Z

Generation Z refers to anyone born between 1995 and 2010 (Seemiller & Grace, 2016). Generation Z has grown up in a world of technology and many cannot remember a time where they did not have access to a computer. With technology being such a key factor in the lives of Generation Z there are many channels and ways to communicate with these humans. Below is a ranking on the best ways to communicate with Generation Z.

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5: Instant Messaging

Corey Seemiller and Meghan Grace (2016) found that instant messaging is the least used and liked communication method by Generation Z. It is viewed as a go-around from text messaging and many believe it is not necessary because text messaging is so universal.

3: Social Media

Social media is used widely by all generations; however, social media is not the best way to communicate with Generation Z. Generation Z does have the highest percentage of users than the other generations, but most Generation Z users use social media to stay connected and not to communicate.

2: Face-to-Face Interaction

Even in a world driven by technology, many Generation Z humans would rather have face-to-face conversation. Face-to-face conversation allows Generation Z to build deeper connections.

1: Text Messaging

Via giphy.com

According to Corey Seemiller and Meghan Grace (2016) Generation Z loves text messaging because of the ease of use. It is the most preferred method of communication for Generation Z. Generation Z can text frequently and from almost anywhere. The ease of use allows them to communicate quickly.

References

Seemiller, C., & Grace, M. (2016). Generation Z goes to college. San Francisco, CA: Jossey-Bass.

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