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    Romney Launches New Ad Buy In Four Swing States

    New ad buy follows $1.3 million campaign announced last week, and will air in North Carolina, Ohio, Iowa, and Virginia.

    Zeke Miller
    by Zeke Miller

    BuzzFeed Staff

    Mitt Romney @MittRomney

    Want to be one of the first to see our next TV ad tomorrow? Join our text messaging program - text DAY1 to 466488.

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    Want to be one of the first to see our next TV ad tomorrow? Join our text messaging program - text DAY1 to 466488.-- Mitt Romney

    Mitt Romney's campaign is up with a new ad buy in North Carolina, Ohio, Iowa, and Virginia beginning tomorrow for its second ad of the general election.

    The size of the buy has a longer flight than the $1.3 million he spent to air his first ad, "Day One," over the past week, according to a media buying source.

    Romney's campaign has been engaged in an all-out counter-attack on the Obama campaign's ads dealing with Romney's record at Bain Capital, though it is unclear whether the new spot will engage on the issue. Romney's campaign hinted at the ad in a tweet earlier Wednesday, but officials declined to comment on what it will focus on.