President Barack Obama's reelection campaign is out with a new slogan today — "Forward." — as part of a seven minute video highlighting the president's accomplishments in his first term.
The message is reminiscent of the MSNBC slogan "Lean Forward," and is intended to provide a more optimistic message to a campaign so far defined by "we're better than the other guy."
The video features a listing of Obama's legislative achievements, obstructionist Republicans, and, of course, the killing of Osama Bin Laden.
According to the Obama campaign, the video will be played at President Obama's first campaign rallies on Saturday.
Republicans are attempting to co-opt the slogan on social media, with RNC Press Secretary Kirsten Kukowski sending out nine bullet points, including: "Under Obama's budget, Americans can look #FORWARD to $1.9 trillion in higher taxes."
Referencing the Fox slogan "Fair and Balanced," MSNBC Morning Joe anchor Joe Scarborough quipped this morning: "So is Mitt Romney's slogan going to be 'Balanced'? ... They're taking MSNBC's slogan."