Upon awakening on Saturday March 23, 2013, I looked outside my kitchen window and saw the statement "YOU ARE BEAUTIFUL" woven out socks through the chain link fence at OZONE PARK that serves as the boundary between Santa Monica and Venice,Ca. I personally LOVE it; the statement is simple, non-offensive and delivers a affirmative message to its viewer.
Ten years ago Chicago artist and designer Matthew Hoffman decided to print a batch of 100 stickers that read simply “You Are Beautiful” which he gave to friends and colleagues who found the phrase to be inspiring, hopeful, and infectious. Requests for the stickers began to trickle in so Hoffman started selling them in small batches online at You-Are-Beautiful.com. Demand quickly began to swell, so much so that he’s now printed over 500,000 of them. Soon the stickers were accompanied by numerous public art installations in Chicago and eventually the message began appearing around the world on fences, street overpasses, and sidewalks.
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