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You know that one place that EVERYBODY goes to get their prom dresses? (It's usually a big department store or a formal wear shop.) Well, this is a list of alternatives including retailers that are either 1) not super well-known or 2) popular but not normally places people think to buy prom dresses from.
1.Unique Vintage specializes in retro-inspired numbers to wear while doing the Charleston or the Stroll.
2.New York & Company is a totally underrated place to find formal dresses with affordable price tags.
3.Pretty Little Thing offers statement pieces to help you make an unforgettable entrance. You know, the kind that's in every teen movie prom scene.
4.Revolve carries a huge collection dresses from different brands, so if you manage to wade through the entire section, you're bound to find a gem that no one else has.
5.Tobi has a ton of maxi and cocktail dresses in different colors and materials that'll have you looking like a snack.
6.Anthropologie features a beautifully curated collection of dresses from various designers and its sister brand BHLDN.
7.BHLDN has a noteworthy occasion section filled with gorgeous formal dresses.
8.Windsor offers red carpet-worthy dresses at reasonable prices. Cue dramatic whispers of "Who's that?"
9.AQAQ specializes in dresses with avant-garde yet elegant silhouettes.
10.Reformation is an L.A.-based celeb favorite for getting that effortlessly fabulous look. (You, lying: "Oh, this old thing? I've had it forever.")
11.Venus is a brand that's appropriately named, because you'll look like a freakin' goddess in their dresses.
12.Yours Clothing offers sparkly plus-size evening gowns guaranteed to give everyone serious dress-envy.
13.Showpo is an Australian fast-fashion retailer that's not nearly as well-known as Forever 21 or H&M but has a far more impressive formal section.
14.Nasty Gal serves party-ready looks, whether your taste is trendy or classic.
15.Shoptiques lets you shop from independent boutiques around the world, so the chances of someone else finding the same dress as you are very slim.
16.Express has party dresses in bright colors and luxe materials (like satin and lace) that'll have all eyes on you.
17.Free People sells bohemian-chic dresses Penny Lane probably would have worn to prom — if she wasn't too busy hanging out with rock stars.
18.Lulus has a huge prom dress section where you'll definitely find at least one that appeals to your aesthetic.
20.Boohoo has super affordable party dresses you can wear again after prom is over.
21.Evans offers stunning plus-size formal dresses that'll make for some ah-mazing prom photos.
22.The Outnet has deeply discounted designer pieces that'll make any couture-obsessed prom-goer cry tears of joy.
23.Torrid is a plus-size brand that makes stunning dresses for all occasions — including formal dances.
24.eShakti custom-makes dresses to your height, size, and preferred neckline, sleeve, and length.
25.Le Château is a Canadian brand with evening gowns that look as fancy as its name sounds.
26.Hot Topic carries dark and romantic choices that are what gothic dreams are made of.
27.Etsy hosts individual shops from around the world, all selling one-of-a-kind vintage pieces or handmade creations.
28.Eloquii is a plus-size retailer with a small but swoon-worthy collection of occasion dresses.
29.Finally, Amazon sells special dresses that aren't carried in any brick and mortar stores. Get ready for the surprised reactions from your friends when they find out where you ordered your fabulous frock.