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When the show is over, your next phase of exhibiting begins: assessing your success and improving on your results. Within the first day or two after your event is completed, we recommend gathering your team, even your vendors when possible, for a debriefing to strenghts and weaknesses of your trade show exhibit. This kind of reality-check should be completed while the events are fresh in everyone’s mind, and should be as honest and thorough as possible.
