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Geoffrey Pickens, Under Armour - Ignite Talk @WPPStream

How does a brand go from $17,000 to $2,000,000 in 13 years in the hyper-competitive ad spend environment of sports apparel? This story describes my personal journey from adopting UA as an outsider in Japan to uncovering the American cultural insights that underpin its (not so) surprising success.

View this video on YouTube