Hearing is a critical component of human life. Being able to hear allows for humans to work, interact, communicate, and even socialize at the highest levels. On the other hand, not having the ability to hear often leads to feelings of isolation and depression. So with Samsung Turkey launching its new services for those with hearing impairments, it will provide one less barrier in the world for those without hearing. In Samsung's new advertisement for their visual calling centers, they create an opportunity to perform a heartwarming stunt. In the clip, Muharrem is a regular guy who happens to have hearing loss. As he meets up with his sister to complete some daily tasks, he begins to take notice that every person he encounters can also speak to him using sign language. Although pleasantly surprised, it is clear that he is perplexed. His reaction at the end is truly priceless.