Increasing Features of Search Engine Result Page (SERP)
In the backdrop of the changes, and the addition of new types of the data and markup, there are a number of new types that have not been utilized by the content producers widely. To put simply, the popular search engine only responds to the popular or most frequently asked queries, however, if one delves deeply into the database, it becomes clear that there is a need to work on the overlooked aspects or types of the data.
Emphasis on Quick Answers
Although the increasing role of mobile in the lives of the users is responsible for driving this shift, however, the desktop users have also shown the trend or inclination towards finding quick answers to the queries. This means that if you are a content producer, there is a need to work on those topics or subject that would provide the users with efficient answers which are not only short or easy to comprehend, but they also convey the gist or essence of the query to the users.
The focus on the comprehensiveness of the answers to the user queries have been a persistence part of the Amazon SEO strategy, however, the stress on quick answers may divert some of the content producers from formulating or compromising on the comprehensiveness of the answers. Therefore, it is important to remember that the content you are producing is not too short or incomplete because it would detract the user or could leave them feeling more confused.
Quality of User Experience
Most of the findings of the famous search engines have revealed that the experience of the user is not only restricted to the speed of results, rather the preference of a quality experience is another feature that distinguishes the average website or content producing site from a quality one. This means that the focus on pop-ups and delays in the experience of the user may decrease the traffic and overall ranking of your site. Moreover, if your website runs on the pop-ups or any other inconvenience for the users, the renowned search engine may take action against your product.
The preference of voice search by the users is relatively a new trend which will unveil the impact and estimated outcomes in the years to come, however, the result of recent researches clearly depicts that the audio search has become a trend which will continue to impact the SEO market in this year. In other words, if you are looking for new or untapped markets in the SEO industry, you could work on developing the content that would respond or cater the needs of the users who prefer an audio search over the traditional options
Content for Loyal Users
Digital marketing broadly address the point which would attract the attention of the users, however, the new finding are reflecting that all those SEO experts who are creating content that grabs the attention of the users in a such a way that they become a frequent or loyal visitors, those experts tend to do well in the market over those whose website is visited by new users every day. This means that content that would help you to secure the user's interest and make them your loyal users of the content will definitely determine the future prospects of your strategies and business in general.
Role of Branding
Keywords for Content
The gap between the keyword phrases and your URL is another domain or areas which would require the attention of the experts in the SEO industry. In simple words, if your content does not have a keyword or right type, the results or search of your content may become irrelevant. Therefore, it is necessary that you work on filling the gap to formulate the best strategy for the year of 2017
Multiple Small Projects
If you want to achieve all the desired goals or if you are someone who has struggled to attain the goals in the last year, it is time for you to reformulate your strategy in terms of dividing or breaking down your big goals into small or narrowed projects. The main logic is that you have a specific target in mind, which would be completed within a time frame in accordance with the requirements and with the help of the expertise. If it sounds a little time consuming to you, you may want to look at the long terms benefits and results that would facilitate you in completing impossible tasks.