Many major fashion brands still aren’t catering for the non-white market, a quick search of 5 of the UK’s largest fashion retail websites for ‘nude’ coloured underwear revealed only one retailer offering a shade darker than the tone designed for Caucasian skin.
It seems that the colour ‘nude’ for most retailers is a shade of pale beige that’s only nude for one group of women; white women.
However, some fashion brands are revolutionising the market with products that specifically cater for many different skin tones of women of colour, bringing a whole spectrum of nudes into the picture:
However, only a small handful of more affordable brands now cater for all shades of women, including L’Oreal, No. 7 and more recently Maybelline. The fashion industry is a long way off giving women 50 shades of nude, but at least it's finally waking up.