A lead analyst at the company, Mr. Ishmeet Kaur, also noted that the packages were expected to gain maximum traction in APAC during that forecast period, since enterprises in that region were highly internet dependent. This made them vulnerable to cyber attacks and data theft. The analysts then discovered three factors that contributed to growth of the market for antivirus packages globally.
Cyber Crime On The Rise
The last factor identified was the growing dependency on the internet. Worldwide internet users were seen to be on the rise, causing dependency on web applications, leading to identity theft vulnerability. It was thus essential for the users to purchase an antivirus that would protect them against cyber crime.