4 Things You Should Know about VR’s Hottest New Music-Driven Production Company: Fever Content
CEO/Director Elia Petridis has hired Executive Producer Craig Bernard to launch Fever Content, a virtual reality production company specializing in narrative and musical experiences. This is their newest project in a long list of high profile artist collaborations, as team members from the company have uplifted artists from Tiesto to Grouplove to One Republic. You may recognize Elia’s prior work on “Eye for an Eye: A Séance in Virtual Reality,” one of the more celebrated transmedia VR horror experiences; or perhaps you experienced Craig’s prior work from the music video to “Drugs” by EDEN, a groundbreaking use of virtual reality that was shown at both Sundance at SXSW and is considered to be one of the best music videos in VR. I was lucky to be able to chat with both Elia and Craig to discuss some of their favorite projects and what they see for the future of virtual reality.