Cost Of Acquiring New Customers Vs. Retaining

Did you know that it’s 6-7 times more expensive to acquire a new customer than it is to keep a current customer? The probability of a sale from a brand new customer is only 5-20% whereas the probability of a sale from an existing customer is between 60-70%. In fact, 80% of your future profits will most likely come from 20% of your existing customers. Considering those stats, let’s take a deeper look at the cost of acquiring new customers vs. retaining the customers you already have:

signalmind.com / Via signalmind.com