Why Biathlon Should Be Your Favorite Olympic Sport
Shooting + cross-country skiing = watch this ish.
Biathlon is the number one watched winter sport in Europe, posing a growing threat in television rankings to soccer and hockey when the ski season is on, November through March.
In Russia, the sport's popularity has been growing since full-length world cup biathlon events started airing on TV in 2003. What's the secret of biathlon's popularity in Russia?