Mariposa told BuzzFeed News she started #WeWearWhatWeWant after seeing a story about a plus-size girl on Twitter who was made to feel "uncomfortable" for her choice of clothing. Mariposa said this was something many plus-size women could relate to.
She said when people are ridiculed for wearing certain types of clothes it "can take a big toll on one's self-esteem".
Mariposa has experienced this firsthand: "My body image suffered greatly from it. I stopped wearing my legs and arms out, I stayed away from clothes that accentuated my belly fat, and I was extremely self conscious [in] public," she said. "However, after a while, I stopped letting society dictate my wardrobe, and starting wearing things that I always dreamed of wearing that made me feel beautiful."
One of Mariposa's followers suggested she should create a hashtag to "highlight plus-size girls making unconventional fashion choices, and looking amazing while [making them]".
Mariposa said #WeWearWhatWeWant is vital: "The fat woman's experience is rarely addressed and discussed, because we are often stripped of our humanity."