This is 28-year-old Toni. She works as a student communications manager at Oxford University.
Over the weekend, Toni shared a thread encouraging young women to love their "chubby cheeks".
I know a few women in their 20s who dislike their full/chubby cheeks and wish their face was more chiselled. If you… https://t.co/h9A8K6RwvE
You don't want to look gaunt as an older woman. Love your chubby cheeks ladies! You're blessed. 🤗
The thread went pretty viral and gained over 60,000 likes.
A few well known chubby cheekers who look great for their age! I wanna see more fabulous fuller-faced ladies in th… https://t.co/f2SjX09spM
Many women appreciated her words.
Speaking to BuzzFeed News, Toni said she started #ChubbyCheekGang after a conversation with her sister.
"My sister and I got into a conversation about chubby cheeks as they run in our family. She wished she had a slimmer face and I told her that having full cheeks was a blessing, despite what she thought," she said.
Toni added: "It made me think that there must be a few young women out there who share similar thoughts, so I wanted to let them know a full face has its benefits.
"My face was fuller when I was younger but it started to slim down around the age of 26, and that's how I knew of the chubby cheek benefits. When I had a much fuller face, I used to google what I could do to make my face slimmer, but a lot of the web literature I found suggested that cheek fat was actually a good thing."
Loads of women got involved with the hashtag.
@t0nit0ne I love this thread shout out to the #ChubbyCheekGang! My mom is 64, folks still don't believe it when sh… https://t.co/HxdAk02VOo
"I'm really glad that so many women feel empowered by my thread," she said.
@t0nit0ne Ahhhhhhh here's to my chubby cheek appreciation #ChubbyCheekGang 🙈💓
#ChubbyCheekGang one thread I can join! 💕💕 @t0nit0ne thanks for this!
"It's easy to underestimate how much of an effect the media can have on our self-esteem because I'm sure a lot of people wouldn't have thought so many women were even self-conscious about their cheeks!"
@t0nit0ne Haha! Someone just mentioned my cheeks yesterday! I had never really thought about it, but God bless 'e… https://t.co/KbwvLAE8qz
She added: "It makes me so happy that women of different ages and backgrounds have come together to embrace their fuller faces, because there really is beauty everywhere!"
@t0nit0ne #ChubbyCheekGang I hope u are right about this.