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    Some People Feel Seriously Let Down By The New John Lewis Christmas Advert

    "The new John Lewis advert is shockingly shit!"

    Around this time of year, British people reeeealllly look forward to the John Lewis Christmas advert to help get them into the festive spirit.

    View this video on YouTube

    Of course, it's also that time of year when people start mistakenly tweeting a man called John Lewis from Blacksburg, Virginia, whose Twitter handle is @johnlewis.

    @johnlewis @johnlewisretail @lovelondresuk @VisitBritainES It's that time again! You're SO good natured about it ๐Ÿ‘๐Ÿผ

    But he might be getting some irate tweets in his timeline this time around, because some people feel a bit let down by the retailer's latest effort.

    Here it is, our 2016 Christmas ad. Introducing #BusterTheBoxer >

    The advert shows various animals, including foxes, badgers and hedgehogs, having the time of their lives bouncing on a trampoline as a dog called "Buster the Boxer" watches on longingly because he's locked inside the house. Bless him.

    John Lewis
    John Lewis

    But when Christmas Day arrives at the end of the advert, Buster finally gets let out into the garden and can be seen getting his chance for some trampoline action. Yippie! / Via John Lewis

    But the advert hasn't struck a chord with viewers.

    COME ON, let's be honest...this year's #JohnLewis advert is pretty boring and instantly forgettable ๐Ÿ’ค #bustertheboxer #JohnLewisAdvert

    The John Lewis Christmas advert is shit this year IM SO UPSET

    Even "Larry the Cat" has opinions about the advert.

    After it was announced that Donald Trump will be the next US president, some people were hoping the advert would be just the thing to cheer them up.

    First Brexit, then Trump, surely things get any worse. Oh wait, they have. The #JohnLewis advert this year is shit. #Heartbroken

    Some are annoyed the advert doesn't have enough of a "Christmassy" vibe to it.

    hmmmm john lewis ad was disappointingly un christmassy and low key

    Twitter: @ambswhite__

    What on earth is going on? There's badgers and foxes and squirrels and all sorts jumping on a trampoline. Hardly Christmassy ๐Ÿ™„ #JohnLewis

    Some people were upset because they weren't moved to tears.

    The John Lewis advert this year didn't make me cry, not impressed

    Generally, people dislike this advert with a great deal of passion.

    I'm gonna say it... Im not a fan of the John Lewis advert. ๐Ÿ™„

    Twitter: @_jasminebolton

    One person described the advert as "shockingly shit!" and compared it to previous ones like The Bear & The Hare.

    The new John Lewis advert is shockingly shit! The best one will always be the bear and the hare one

    So disappointed in the John Lewis advert this year

    A lot of people said they were "underwhelmed".

    Slightly underwhelmed by the John Lewis advert ๐Ÿ˜

    And longed for the days of "Monty the Penguin", John Lewis's 2014 advert.

    But there are loads of people on Facebook, where it's already been viewed more than 6 million times, who are loving it.

    Facebook: JohnLewisRetail / Via Joanne Marsh

    And are calling its release "perfect timing".

    Claire Lindsay / Via Facebook: JohnLewisRetail

    Some appreciate the fact the advert includes a black family.

    Facebook: JohnLewisRetail / Via Sara de Lisboa
    @NeauxAngel / Twitter

    And said their kids are obsessed with it.

    Facebook: JohnLewisRetail / Via Jess Gorvett

    It has even inspired people to share pictures of their dogs.

    Facebook: JohnLewisRetail / Via Leanne Pate

    โค๏ธ โค๏ธ โค๏ธ โค๏ธ โค๏ธ

    Facebook: JohnLewisRetail / Via Alison Jowett
    Facebook: JohnLewisRetail / Via Kati Gill / Kathy Attard

    Some people casually pointed out that The Simpsons predicted the advert...

    SHIT! The Simpsons predicted the John Lewis ad!

    And even came up with their own suggestions. ๐Ÿ‘€

    #JohnLewis ad is what we all need right now

    Victoria Sanusi is a reporter for BuzzFeed News and is based in London.

    Contact Victoria Sanusi at

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