This is British actor and writer Kayode Ewumi, who plays Reece Simpson, aka RS, aka "Roll Safe", on a web show called #HoodDocumentary.
But now a still from the show has become a massive meme.
People are tweeting profound advice alongside this picture of RS, and it's bloody marvellous.
It's official, RS is the second meme of the year – following #SaltBae.
Most of the advice was relationship-related.
Especially since Valentine's Day is approaching.
Some were just hella funny.
And quite deep.
Some people used the meme to dish out some incredible academic advice.
There were some political tweets addressing Trump's travel ban.
Some of the bits of advice were just plain silly.
Words to live by.
Victoria Sanusi is a reporter for BuzzFeed News and is based in London.
Contact Victoria Sanusi at email@example.com.
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