Last week, L'Oréal introduced its new foundation, Infallible Pro-Glow, which has 12 shades.
Ever since a swatch of the new range was posted on the trendmood1 Instagram account three days ago, people have expressed their disappointment with the range, since it doesn't appear to stock shades for darker skin tones.
@spxncxrx @Loreal Yeah. The darkest color would be my highlight, not my foundation.
@NikkieTutorials what about the women of colors!
Popular YouTuber NikkieTutorials was vocal about L’Oréal's limited shade range too.
Literally 500 shades of beige, 3 tan and ONLY one deep color…
People have suggested that some of the shades are pretty much the same. 🤔
I can't tell a difference between 204, 205, 208 and 207, 209 https://t.co/NxnJ5Xg3kd
And of course, some people have been mocking the brand.
Umm, L'Oréal... wyd? 😤 #shameonyou
Let's talk about this. @LOrealParisUSA
The company has responded to the criticism on social media.
@taylorohlheiser Thank you for your feedback! We have new shades coming soon but stay tuned for mixing solutions ASAP!
A spokesperson for the company told BuzzFeed: "While L'Oréal Paris Infallible Pro Glow Foundation is not currently sold in the UK, it is currently offered in the US in a range of 12 shades. We are always looking at our innovation pipeline to develop products that meet the diverse needs and expectations of our valued consumers. We are aware of recent feedback and are incorporating it into our development plans."
This isn't the first time makeup brands have offered a limited range of foundation shades.
Rimmel has been called out for not catering to darker tones too.
However, it is surprising, since L'Oréal has offered shades for darker skin tones in the past with a foundation called Infallible Pro-Matte.
