Two days ago The Sun published this article about YouTube star Zoe Sugg, aka Zoella.
The article noted that the YouTuber was "flashing her pants" on Snapchat.
And said she was showing off her "risqué side".
On Tuesday, the 25-year-old criticised the coverage of her picture. She retweeted and commented on a similar story that appeared on the Daily Mail website.
Bloody morons. Writing about my PJ's when there are SERIOUS things happening all over the world. SMH.
"Bloody morons. Writing about my PJ's when there are SERIOUS things happening all over the world. SMH," she wrote.
Her fans were also angry at the fact Zoella was being "sexualised".
I can't believe the papers are sexualising a picture of @Zoella who literally portrays the least promiscuous image ever!!!! get a life srsly
Sexualising someone in a scandalous manner only adds to people's insecurities! Let's celebrate body confidence @Zoella #WeStandWithZoe
Sleeping in just my underwear tonight to show that over sexualising women's bodies isn't right at all. #WeStandWithZoe @Zoella
They weren't having it at ALL. And pretty soon #WeStandWithZoe was created in support of the YouTuber.
Underwear's offensive now? In that case, allow me to offend you. #WeStandWithZoe
People took selfies of themselves in their underwear in support of Zoella.
Here's a photo of me in my undercrackers being super sexual #westandwithzoe 🤗🤔
#Goodnight @TheSun, @Zoella's not the only one with knickers. #WeStandWithZoe
Her boyfriend even joined in.
Wearing Zoe's knickers for this one #WeStandWithZoe
On Twitter, people continued to call out The Sun for being sexist.
oh how i hate the taste of these gender roles @TheSun @Zoella #WeStandWithZoe
double standards hmmm? #WeStandWithZoe
Both articles were written by The Sun, but Zoe is CLEARLY showing too much skin #WeStandWithZoe @Zoella
But mostly, people just took the piss.
.@TheSun right now #WeStandWithZoe
@PointlessBlog @Zoella #WeStandWithZoe
OMG SUCH A SCANDAL! #westandwithzoe
Zoella appeared to address the controversy on her Twitter account.
Brimming with love at all your support. The world is full of amazing people 💗
I hope one day we will live in a world where promoting self love & body confidence won't be sexualised or shamed. ✌🏼️
She retweeted this picture in support of her.
@emmablackery @TheSun @Zoella #westandwithzoe
And she had this revelation to declare.
Can I let you in on a little secret? @PointlessBlog is STILL WEARING MY KNICKERS 😂
Commenting on the reaction, a spokesperson for The Sun said: "This was a fun piece about a girl who is enormously popular with young women sharing a slightly more risque photo to her usual content.
"The Sun was neither criticising nor judging Zoe, and what little controversy there was about the photo came from some of Zoella's followers who suggested it was inappropriate."