1. Start with the basics: come up with an idea.
2. Google said idea and find it's already been done.
3. Repeat x5
4. Wrack your brains for something people will identify with.
5. Finally think of something that hasn't been done already.
6. Write up all your points.
7. Search high and low for fitting GIFs/memes.
8. Laugh to yourself at how brilliant that last GIF was.
9. Get stuck for ages trying to find a really specific GIF.
10. Spend way too long perusing.
11. Shout at least three times about how much you love GIFs.
12. Agonize over which GIF/meme to use.
13. Use both.
