"Blowback"
"Officially" referring to unexpected consequences to corporate or top-secret actions, some feel "reaction" should be sufficient. All I can think is the discomfort stems from the basic idea of "blowing," and "backing": such activities are all about numero uno. So, bottom line is, doesn't the concept of "blowback" really just refer to reciprocity? Generosity? Giving? That, friends, is a positive message.