Business

Red Lobster Sales Shot Up 33% After Beyoncé’s “Formation”

We all took our asses to Red Lobster.

Patrick Smith / Getty Images

Last weekend, Beyoncé blessed fans with this lyric in her new single “Formation” — or, more specifically, she blessed casual seafood chain Red Lobster:

Now the Orlando-based restaurant chain says its sales this Sunday were up 33% compared to Sunday a year ago, following the mention from Queen Bey.

Red Lobster spokeswoman Erica Ettori told BuzzFeed News the company “had no advance warning” about the song and was “completely surprised.” She said they “continued to see positive momentum into Monday,” but also noted that the current Lobsterfest promotion may be partly responsible for the bump.

(Yeah, sure, Red Lobster. It was the Lobsterfest. Definitely Lobsterfest.)


There’s no doubt “Formation” kindled excitement for Red Lobster on Twitter:

Taking my husband to red lobster today. 🦀🍤😉😘. SLAY. #Formation

— Elaine Ortega (@ladyeo23)

Even if they were let down by Red Lobster’s less inspired response to the whole thing.

"Cheddar Bey Biscuits" has a nice ring to it, don't you think? #Formation @Beyonce

— Red Lobster (@redlobster)

The sales bump from Beyoncé’s amorous lyric may not be over for Red Lobster yet. Valentine’s Day is right around the corner.

Here’s the full “Formation” music video.

youtube.com


People Are Going To Red Lobster Now Because Of Beyoncé











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Venessa Wong is a business reporter for BuzzFeed News and is based in New York. Wong covers the food industry.
Contact Venessa Wong at venessa.wong@buzzfeed.com.
 
 

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