Business

Red Lobster Sales Shot Up 33% After Beyoncé's "Formation"

We all took our asses to Red Lobster.

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Last weekend, Beyoncé blessed fans with this lyric in her new single "Formation" — or, more specifically, she blessed casual seafood chain Red Lobster:

Now the Orlando-based restaurant chain says its sales this Sunday were up 33% compared to Sunday a year ago, following the mention from Queen Bey.

Red Lobster spokeswoman Erica Ettori told BuzzFeed News the company "had no advance warning" about the song and was "completely surprised." She said they "continued to see positive momentum into Monday," but also noted that the current Lobsterfest promotion may be partly responsible for the bump.

(Yeah, sure, Red Lobster. It was the Lobsterfest. Definitely Lobsterfest.)


There's no doubt "Formation" kindled excitement for Red Lobster on Twitter:

New dating strategy 1: swipe right 2: Netflix 3: Red Lobster #beyonce #formation

Imma Have To Take My Boyfriend To Red Lobster. #WordToBeyonce #Formation

Taking my husband to red lobster today. 🦀🍤😉😘. SLAY. #Formation

Even if they were let down by Red Lobster's less inspired response to the whole thing.

"Cheddar Bey Biscuits" has a nice ring to it, don't you think? #Formation @Beyonce

The sales bump from Beyoncé's amorous lyric may not be over for Red Lobster yet. Valentine's Day is right around the corner.

Red Lobster bout to be lit on Valentine's Day @Beyonce

Here's the full "Formation" music video.

View this video on YouTube

youtube.com

Venessa Wong is a business reporter for BuzzFeed News and is based in New York. Wong covers the food industry.

Contact Venessa Wong at venessa.wong@buzzfeed.com.

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