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People Are Divided Over Beyoncé And Jay-Z’s Use Of A Long-Unseen Basquiat Painting In A New Tiffany & Co. Ad

Who knew so many people were into high-class art? 😳

Beyoncé and Jay-Z are the faces of the new Tiffany & Co. "ABOUT LOVE" campaign launching on Sept. 2.

Beyoncé doing the 'OK' gesture as she poses for a photo with Jay-Z
Kevin Mazur / Getty Images for Roc Nation

In the campaign, the couple is featured in front of a long-unseen painting from Jean-Michel Basquiat's private collection called Equals Pi.

A black-and-white photo of Basquiat sitting at a desk in a suit and tie
Patrick Mcmullan / Paul Bruinooge/Patrick McMullan via Getty Images

The painting — which features the signature Tiffany Blue hue — was reportedly acquired by the luxury conglomerate LVMH from a private seller.

Beyoncé and Jay-Z sitting front row at a basketball game
James Devaney / Getty Images

This campaign marks the first public appearance for the painting, and according to the release, it was included because art serves as a "common thread throughout the Carters’ love story."

However, many critics have taken to social media to call out the couple for the use of the painting.

One critic remarked about Jay-Z's Basquiat-inspired hairstyle.

Jay Z cosplaying as Basquiat is hilarious to me

Twitter: @yungseafx

A different person was upset with the lavish flaunting of money.

insane to me that rich people can just buy art from artists who have passed and no one else gets to see it, kinda gross imo like these pieces should be able to be seen by everyone, thats literally what basquiat woulda wanted https://t.co/GVb3lRSkAE

Twitter: @__lukec

"They been hiding a Basquiat for decades just to use it for a Tiffany's ad?" someone asked.

they been hiding a basquiat for decades just to use it for a Tiffany’s ad? https://t.co/LH0XiXbEu9

Twitter: @scbayscjohnson

It was the use of the painting in an advertisement for a different critic.

The fact that they showed off this never-before-seen piece of art from Jean-Michel Basquiat for an ADVERTISEMENT doesn’t sit well with my spirits…

Twitter: @savion

"He wanna be Basquiat so bad," one person added.

He wanna be basquiat so bad. https://t.co/3onXJIVner

Twitter: @madeinhawaii___

This person remarked on the fact that art becomes a commodity so quickly these days.

everything truly does melt into branding.... lvmh buys stake in jays champagne, carters become brand ambassadors, and basquiat is set dressing for luxury https://t.co/HC8MBLyeln

Twitter: @justinkamp_

However, not everyone is against the use, and this person shared their thoughts on how no one can speak on behalf of Basquiat.

Now everyone is suddenly a Basquiat enthusiast? “He wouldn’t want this” did he tell you this via oujia board?

Twitter: @gardenoutro

Jay-Z has always been open about his love of Basquiat and his work, and he even references the artist in multiple songs.

Plus, he currently owns a $4.5 million Basquiat, so the ad most likely meant no disrespect to the late painter. So there you have it.

Jay-Z performing on stage
Jim Dyson / Getty Images

Correction: An earlier version of this post misstated that Basquiat's painting was never-before-seen.

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