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    19 Under The Radar Beauty Finds With Rave Reviews On Amazon

    Just some little-known products that thousands of customers swear by – no biggie.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.


    1. This flat top kabuki brush that will blend your foundation like a dream.

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    With over 3000 five-star reviews on Amazon, users simply love this for applying both liquid and powder foundation. With dense yet super soft bristles, this brush is gentle on the skin, and doesn’t soak up a lot of product – customers have even compared it favourably to the cult favourite Beautyblender. Top tip: you need to dab, rather than swirl this brush on your face for the ultimate streak-free and airbrushed-looking finish.

    Price: £6.95

    2. This eyelash enhancing serum that will make people think you’ve got extensions.

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    Customers claim that they had to stop using this serum after a while, as their lashes BECAME TOO LONG AND THICK FOR COMFORT. Application is really easy: you just need to paint the serum onto your lash line (sort of like a clear eyeliner) to encourage the growth of new longer and thicker lashes from the root. Now, you have to use this religiously for at least two weeks to see proper results, but something tells me it will be worth the effort!

    Price: £22.67

    3. And this eyeshadow palette that will take you from day to night.

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    It’s normal - almost expected - for a good eyeshadow palette to set you back around £40, but this palette with 16 wearable shades and over 1000 four to five star reviews costs under a tenner! The wide range of shades will help you to create infinite ~lewks~, and you can make the shimmery shades even more pigmented and long-lasting by wetting your brush with setting spray before application.

    Price: £9.95

    4. This liquid eyeliner set has guide stamps so you can get the perfect wing every time!

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    This eyeliner is double-sided – with the stamp at one end to act as a guide, and a fine felt-tip at the other to complete the look. The formula is very liquid-y, so it doesn’t feel dry or drag on your sensitive eyelids, and customers love how long-lasting this is, claiming the pigmented black formula doesn’t smudge or fade like other eyeliners do.

    Price: £9.97 for a set of two eyeliners.

    5. This colour-correcting mineral powder foundation that you can just chuck on and go.

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    This powder foundation is loved by customers for being lightweight and not looking dry or cakey on the skin. The ‘translucent’ formula is meant to match light to medium skin tones easily, and the powder is dotted with colour-correcting pigments that will help to cover dark circles, redness, and sallow complexions.

    Price: £8.99

    6. This waterproof eyebrow gel that will make your brows stay in place ALL DAY.

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    This eyebrow gel has almost 5000 positive reviews: it’s great for fine and sparse brows, as it helps to define and thicken the individual hairs, making them look more natural. Customers love how the gel comes in a wide shade range (including auburn, jet black, and light blonde), lasts all day without having to top up, and has a vegan and cruelty-free formula.

    Price: £19.95 - £20.00 depending on shade.


    7. This hyaluronic acid serum which reviewers swear is like a mini facelift in a bottle.

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    Users claim this serum has given them smoother and tighter skin with improved texture in as little as a few days! If you want a more natural alternative to your current serum, this one contains no parabens, silicones, artificial fragrances, or fillers.

    Price: £15.95

    8. This extra strength salicylic acid cream that will help to clear your skin from spots.

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    So many reviewers swear that this cream has changed their life: from helping to clear adult acne when nothing else seems to work, to getting rid of stubborn boils that other creams can’t budge.

    Price: £16.99

    9. This best-selling moisturiser – from the company that cares.

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    This moisturiser’s rave reviews rival those of more well-known brands who are over twice the price. Customers claim this LilyAna Naturals cream has helped with a number of skin complaints like rosacea, fine lines, and patches of dry skin, with its hydrating yet lightweight formula. But what really stands out about this relatively unknown brand for customers is the personal touch they add to each and every purchase. They genuinely care about whether their products are helpful to their customers – proving that small businesses really can stack up against well-known brands.

    Price: £34.26

    10. This retinol serum that will help make your skin smooth and clear.

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    This brand’s serums and creams are all ridiculously highly rated, and for good reason! Not only are their products vegan and cruelty free, customers swear that they really work! This retinol serum not only works wonders smoothing out fine lines and wrinkles, it also helps to even out skin tone and fight breakouts.

    Price: £14.97

    11. This derma roller that can give you salon results at a fraction of the price.

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    Derma rollers are all the rage right now for helping to improve the appearance of acne scars. It works by basically rolling super small needles over your skin, creating tiny puncture wounds that will kick your skin’s natural healing process into action. This roller uses individual coated needles (which are finer than those used by other brands) for a more effective result.

    Price: £11.99


    12. This dry oil spray that will soften your skin while keeping those dreaded mosquitos at bay.

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    This oil spray is your new holiday bestie! It softens your skin, helps to soothe sunburn and has a non-greasy formula. But this little bottle’s real star attraction lies in its insect-repelling properties – customers claim it really prevents bites and stings, and it doesn’t have the horrible chemical smell that usually comes with this type of product.

    Price: £10.23 for a pack of two sprays.

    13. And this 100% pure cold pressed argan oil that you can use on pretty much everything.

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    Customers love this organic and ethically sourced argan oil for bringing shine back to their hair, moisturising their skin, and strengthening their nails.

    Price: £14.99

    14. Using this extra strength antiperspirant spray will mean you don’t have to think twice about wearing that light grey T-shirt.

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    Customers swear that this little spray stopped their excessive sweating almost immediately. You only need to apply this once or twice a week for effective results.

    Price: £12.00

    15. This Swedish foot cream, ‘cause the Swedes know their stuff about foot care!

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    Just because summer is over, it’s still nice to have pretty feet! Customers keep going back to this inexpensive no-frills formula, which is hard to find on the high street.

    Price: £5.91


    16. This purple shampoo that will make your blonde hair classy, not brassy.

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    This shampoo has helped to rescue over a thousand blonde-haired customers from the depths of orange-tinged despair! Reviewers have seen a noticeable difference in hair colour after a single use, claiming this shampoo even makes their hair feel softer and more healthy.

    Price: £15.95

    17. This affordable and compact hair dryer that will still give you a salon finish.

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    Customers claim this hair dryer works just as well as more expensive and recognisable brands, and the small size makes it perfect for travelling!

    Price: £8.49

    18. Get the swishy locks of a show pony with this shampoo and conditioner set.

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    These unorthodox products have been getting rave reviews for not only taming unruly and frizz-prone hair, but also helping to encourage the growth of new hair that’s thicker and shinier than before!

    Price: £9.99 for the pair!

    19. And finally, this anti-dandruff shampoo that really does what it says on the tin.

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    Customers who suffered from a dry, flaky scalp swear by this shampoo – some even claim it has helped to clear their dandruff completely, and keep their scalp clear!

    Price: £5.00