18 Under-The-Radar Brands You Probably Didn’t Know About But Definitely Should
These are the online equivalent of that lil' boutique you found tucked away in an alley that time.
We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.
1. Redbubble
They're a quirky homeware, clothing, and accessories brand that champions the independent artists that design the amazing products available on the site – money goes directly into the artists' pockets with every purchase. They have prints, T-shirts, decorative stickers, stationery, and much more to suit every style!
Get the Women's March poster here for £9.70 and the entire Shrek script mug here for £9.75.
They're a gifting company that specialises in high-quality personalised pieces – you can add your own message to each customisable gift to show your lucky loved one just how much they mean to you.
Get the recipe box here for £19.99 and the mindfulness scented candle here for £24.99.
3. Herbivore Botanicals
They're a cruelty-free, vegan skincare brand who ethically source the finest raw natural ingredients. They don't use any 'fillers' in their products, putting emphasis instead on 'active' ingredients, which results in highly-concentrated and effective formulas.
Get the self-care essentials kit here for £64.73.
4. NinetyPercent
They're a sustainable womenswear label who share – you guessed it – 90% of all their profits between charitable causes and those who contribute to the making of their clothes. Their pieces are made with organic, sustainably sourced materials and have a timeless style – in their own words: "these are clothes built to last, and love". We stan!
Get the eco-viscose midi dress here for £84.00 – it's available in sizes S - XL.
5. FY!
They're a stylish homeware brand which brings stunning home pieces from 2,000 independent brands and artists all in one place – their quirky and affordable prints in particular are a firm customer favourite!
Get the Dirty Dancing print here for £16.00 and the duvet set here for £19.00 for a single size.
6. Swisse Me
They're a healthy food brand that specialises in ready-to-drink smoothie bundles and also offers other conveniently-packaged sources of nutrients like jelly sticks and wellness shots.
Get the 'boost me beetroot' energising smoothie bundle here for £14.99 for a pack of eight.
7. Tea+ Vitamin Tea
They're a tea company who create herbal teas packed full of vitamins, minerals, and herbal extracts to help with things like boosting your energy levels or getting a better night's sleep. They come in 14-pack bundles to help you get into a two-week routine.
Get the best-selling Vitamin C Defence tea here for 3.95 for a pack of 14 bags.
8. OptimalPrint
They're a printing company that allows you to print your most-loved pictures onto homeware pieces, posters, photo books, and much more. They usually have some great deals on their website (like the current promo of up to 60% off) and with Father's Day coming up, they also make for great personalised gifts – I'm just saying!
Get the photo book here for £10.36.
9. FutureLearn
They're a digital education platform where you can sign up to online courses and degrees to build on your skills, learn from industry experts, and gain qualifications from world-class universities.
Explore their online courses here.
11. Flavourly
They're an online beer shop that delivers cases of high-quality craft beer straight to your door!
Get the Father's Day bundle of 20 beers, two beer glasses, and extra goodies here for £39.90.
12. Taschen
They're an art book publisher that hold an impressive collection of important and impactful books on fashion, pop culture, food, and many more. I think it goes without saying that every single one of these would make an excellent coffee table book!
Get the Expanding Universe book here for £30.00 and the What Great Paintings Say book here for £15.00.
13. e&e Jewellery
They're a handmade silver jewellery brand that stock beautifully unique and surprisingly cheap pieces which will appeal whether you're after a style statement or something more dainty.
Get the chain ring here for £15.00 and the pearl bangle here for £25.00.
14. Happy Socks
They're a Swedish retailer who specialise in high-quality socks with quirky designs that are perfect for gifting, whether it's to yourself or somebody else! They've recently collaborated with The Phluid Project to create a collection of gorgeously colourful socks to celebrate Pride!
Get the Pride gift box here for £19.95 for two pairs.
15. Mainline Menswear
They're a menswear brand that stocks clothing from high-end brands like HUGO BOSS, Ralph Lauren, and Barbour – often at a fraction of the original price!
Get the Emporio Armani full tracksuit here for £90.00 – it's available in sizes S - XXL.
17. Gweniss
They're a women's accessory brand that specialises in handmade premium leather bags. They have a range of stunning designs that will appeal whether you love a statement accessory or prefer a more subtle-yet-sturdy companion.
Get the black cross-body bag here for £95.00.
18. Butterfly Twists
They're a handmade shoe retailer who make extremely comfy and high-quality shoes that don't skimp on style!
Get the nude croc pumps here for £55.00 – they're available in UK sizes 3 - 8.