US residents can opt out of "sales" of personal data.
On Friday, September 14, 2001, a young man entered a small motel in Amanda Park, Washington, to inquire about a room for the night. He gave his name as Lyle Stevik and listed an address in Idaho. On September 17, he was discovered in his motel room, deceased by his own hand through hanging. He had few personal items and no identifying documents in his possession. Investigators discovered that all of the information he gave upon checking into the motel was false. To this day, his identity is unknown.