In today's world, the social web is growing like a virus and becoming a strong platform for marketing. With the rise of numerous formats and new channels, the social web has become a top-notch way to reach out to the target audience.
A devoted marketer constantly obtains new skills to learn and understand the usage patterns that keep changing with time.
Here are the latest digital marketing trends predictions for the most effective channels for 2017:
Impressive Growth Channel in 2017
As an amazing year came to an end, a new year with new opportunities and possibilities has started with mobile phones business boosting the economy, content marketing becoming mainstream and videos going viral at a fast pace on the internet. The video rain has started and can be seen everywhere, whether it be a family group on WhatsApp or Facebook's news-feed.
People are getting used to watching videos and spending their at least 50% of the internet data on it which tells that video can be clearly seen rising in 2017.
Harness the Power of Snapchat's Geo filter
With the flourishing social web, keeping up with the speed of evolving digital marketing trends is a smart and effective move. One of the platforms that have become an operative and creative way to directly connect to the target audience is Snapchat. Lately, Snapchat's geo filter has been fulfilling marketer's expectations and giving them what they wanted.
Snapchat geo filter is an overlay image can be anything like a logo or a company's message or a small introduction which would help a vast population of Snapchatters to be familiar with the brand.
Email Marketing Based on Behavior
As different people carries different interests, in 2017, digital marketing will take a leap i.e. it will be totally about email marketing based on behavior. Customers subscribe to channels and brands online according to their interests and needs on daily basis. Due to which, the volume of emails in their inbox has increased and will continue to increase in 2017. Customers won't open your mail until and unless they notice something interesting or something of their use. So, the best way to market your brand is to shoot emails according to customer's interests.
Rise in Visual Content
In this digital age, people are being attracted towards visual content instead of verbal content. Videos have become an integral part of digital marketing strategies of many businesses. Many of the business owners are planning to invest a good chunk in the budget of marketing to create visual content in 2017. This is because visual content not only has the capability to divert a vast population of traffic to a website but also connects with the target audience in no time.
So, these are some latest marketing trends which any professional digital marketing company can follow and take one step ahead towards success in 2017.