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Grumpy Cat To Receive Lifetime Achievement Award At The 2013 Friskies

This is the world we live in: the Internet's favorite sourpuss extends her dominance on the awards circuit, inks deal as celebrity "Spokescat".

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Fresh off her Golden Kitty Award at the 2013 Internet Cat Video Festival (awarded, for the record, by popular vote), Tardar Sauce (a/k/a Grumpy Cat) is poised to add even more impressive hardware to her trophy case: the Lifetime Achievement Award at the 2013 Friskies!

Billed as the OSCARS of cat videos, The Friskies will be live streamed on October 15th at 7PM EST. The event will be hosted by comedian Ian Michael Black and judged by some of the heavies in the cat video community: Will Braden (creator of Henri, Le Chat Noir), Abbie Moore (Executive Director, Adopt A Pet), and the recipient of the Friskies' 2012 Grand Prize, Mick Szydlowski (owner, Oskar & Klaus). Winning videos will walk away with a piece of $25,000 (pretty good scratch if you can get it).

In related news, Friskies and Grumpy Cat have announced, via a press release, an exciting new partnership that will see the two parties team up on future videos, products, and special appearances. The duo worked together earlier in the year (video below), but this new arrangement will position Grumpy Cat as the Internet's first celebrity "Spokescat".

From the press release:

"Friskies announced it has formally extended its relationship with internet cat sensation Grumpy Cat. The two giants of the internet cat content space partnered in March when Grumpy Cat starred in a celebrity edition of the Friskies 'Will Kitty Play With It?' online video game show series and national promotional media tour. Now, the two will work together for additional Friskies online programs and integrated opportunities.

'Friskies is always looking for new ways to celebrate playtime for cats and their owners through online content,' said Shawn Brain, Friskies brand manager. 'Signing on Grumpy Cat for a longer-term relationship allows Friskies to work with one of the biggest stars in the space. It's a win-win for everyone – especially people who love watching cat videos and cat owners who love experiencing a variety of online cat content.'"

ICYMI, here is a previous Grumpy Cat-Friskies collaboration, shot earlier in 2013.

View this video on YouTube

Source: The Friskies

Highlights from the 2012 Friskies.

View this video on YouTube

Source: The Friskies

Where should Grumpy Cat go from here? Does the world really need celebrity "Spokescats"? Will the fame go to her head? Let us know in the comments below!

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