It was recently announced that Starbucks CEO Howard Schultz is encouraging the chain's baristas to talk about race with their customers.
It's an initiative called "Race Together," and so far it's confusing a lot of people.
Almost immediately after, Twitter had a ball highlighting the absurdity in the campaign with the hilarious hashtag #NewStarbucksDrinks. Here are 19 of the best ones.
1.
Malcolm Xpresso #NewStarbucksDrinks
2.
"Yo name is Tazo" tea #NewStarbucksDrinks @brokeymcpoverty
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3.
Chai Felicia #NewStarbucksDrinks
4.
Black On Black coffee #NewStarbucksDrinks
5.
Police Brew-tali-Tea #NewStarbucksDrinks
6.
Strange Fruit & Cream Smoothie #NewStarbucksDrinks
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7.
Tragic Mulatte RT @brokeymcpoverty: Latte's Talk About Race #NewStarbucksDrinks
8.
Give us, us Tea #NewStarbucksDrinks @brokeymcpoverty
9.
Mocha Choca Latte Ya Ya #NewStarbucksDrinks
10.
Latte from a Birmingham Jail #NewStarbucksDrinks
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11.
Million Macchiato March @brokeymcpoverty #NewStarbucksDrinks
12.
Return of the Macchiato #NewStarbucksDrinks
13.
Mocha Money, Mocha Problems #NewStarbucksDrinks
14.
ICan'tBreve. #NewStarbucksDrinks
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15.
BY ANY BEANS NECESSARY! #NewStarbucksDrinks
16.
Tea Shall Overcome #NewStarbucksDrinks
17.
Brew the Right Thing #NewStarbucksDrinks
18.
H. Frap Brown #NewStarbucksDrinks
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19.
"I feared for my safe-Tea" #NewStarbucksDrinks
But it looks like Starbucks' commitment to talking about race only goes so far, seeing as how their senior vice president of global communications deleted his Twitter account after being questioned about the campaign on social media.
The senior vice president of @Starbucks global communications, Corey duBrowa, deleted his twitter to avoid talking about race #RaceTogether
@brokeymcpoverty yes & locked his IG. He doesn't want to have a convo abt race but wants us to have one w/ a barista
Oh well!
