This Tweet Reportedly Took A Team Of Experts 45 Days To Create

It's about cheese.

Posted on
Lindsay met with a copywriter and graphic designer to brainstorm tweet ideas for the next month... The copywriter and designer met the next week to create the image for the tweet, which was then pitched at a team meeting alongside other posts for April. The team meeting includes Lindsay, the copywriter and designer team, and between 10 and 20 of Huge's strategists who work on President Cheese advertising... Then it's on to an internal review process... The post was then sent to President Cheese and, some 45 days after conception, published on the internet for the world to see.

But in better news for Président Cheese, since the publication of the article, interest and engagement with the tweet has soared, and they now have over 50 retweets.

Although it's worth noting that Alyssa Galella, Director of Earned Media at Huge (the agency behind the tweets) disputes the accuracy of the Business Insider article:

@abrahamjoseph Facts don't matter in this article, apparently. So many inaccuracies. Don't believe everything you read. ;)

Alyssa Galella@woodlandalyssa

@abrahamjoseph Facts don't matter in this article, apparently. So many inaccuracies. Don't believe everything you read. ;)

2:12 PM - 27 May 14ReplyRetweetFavorite

@abrahamjoseph The number of team members mentioned is wildly inaccurate. We don't even have "10 to 20 strategists" / 13 people on the team

Alyssa Galella@woodlandalyssa

@abrahamjoseph The number of team members mentioned is wildly inaccurate. We don't even have "10 to 20 strategists" / 13 people on the team

2:16 PM - 27 May 14ReplyRetweetFavorite

@abrahamjoseph We might plan general topics / themes on an editorial calendar 45 days out but not the specific tweets. That's absurd.

Alyssa Galella@woodlandalyssa

@abrahamjoseph We might plan general topics / themes on an editorial calendar 45 days out but not the specific tweets. That's absurd.

2:17 PM - 27 May 14ReplyRetweetFavorite

@abrahamjoseph Also worth noting we started the account from scratch last month with no paid media + strict legal dept. Not a typical client

Alyssa Galella@woodlandalyssa

@abrahamjoseph Also worth noting we started the account from scratch last month with no paid media + strict legal dept. Not a typical client

2:19 PM - 27 May 14ReplyRetweetFavorite