A food bank charity has seen a more than six-fold increase in the number of donations in the space of a few hours since the publication of a Mail On Sunday article criticising it.
The Mail On Sunday today published an investigation into the Trussell Trust - a charity which distributes emergency food packages to impoverished people - in which its reporter received a food package after claiming to be an unemployed father of two who was struggling to make ends meet.
The article criticised both the Trussell Trust and the Citizen's Advice Bureau - which is also an independent charity - for failing to carry out sufficient background checks on people using its service to verify whether they were genuinely in need of emergency food supplies.
The article also used its findings to cast doubt on the Trust's widely reported claims that almost a million people would use one of its food banks this year, an increase of 163% on the previous year, and part of a trend that has seen use of the Trust's food banks increase almost fifteen-fold since 2010.
But after the Mail On Sunday's report was widely criticised on social media, it seems that the attack has had a positive outcome for the charity - with the number of public donations on its JustGiving page increasing six-fold in the space of a few hours after the publication of the article.
That only represents the public donations made through that page; other donation methods which have also been promoted on social media today, such as donating by text, wouldn't necessarily show up there.
Prior to the first donations today with comments specifically referencing the Mail, there had only been around 250 public donations since the page launched in late January this year.
That number has now increased to over 1,500 at the time of writing - with half of those coming in the past 90 minutes.
BuzzFeed has contacted the Trussell Trust for a comment on the surge in donations, and will upate this article if they respond.