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Invisible Airbag Bike Helmet Wins Design Award

The Hovding "invisible" bicycle helmet (it's actually an airbag helmet which deploys based on accelerometer readings) has won the Index: Award design prize for the Play category. Because, let's face it, we ALL want to look like these hipster Swedes when we go out for a bike ride amIright? The helmets will set you back $450, (plastic surgery and wardrobe NOT included).

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