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Can You Get 18/18 On This Media Studies Exam?

Well, can you?

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  1. Which of the following is a public service broadcaster?
    Correct
    Incorrect
    MTV
    Correct
    Incorrect
    ITV
    Correct
    Incorrect
    BBC
    Correct
    Incorrect
    Channel 5
  2. Who regulates television broadcasting in the UK?<br />
    Correct
    Incorrect
    Ofcom
    Correct
    Incorrect
    The government
    Correct
    Incorrect
    Ofgen
    Correct
    Incorrect
    Ofset
  3. What role does market research play in helping to promote and market different media texts?
    Correct
    Incorrect
    It is used to survey audiences to ensure that only media which will be enjoyed by everyone is produced.
    Correct
    Incorrect
    It is used to survey audiences on their views to ensure that no one is ever offended by media content
    Correct
    Incorrect
    It is used to survey audiences to discover their likes and dislikes so that media texts can be tailored to suit audience preferences.
  4. What role does the house style of a magazine play?
    Correct
    Incorrect
    It conveys the brand identity and ideology while targeting specific audiences.
    Correct
    Incorrect
    It lets consumers know if the magazine is suitable for their age group.
    Correct
    Incorrect
    It appeals to a larger audience.
  5. Who regulates the magazine industry?
    Correct
    Incorrect
    International Press Standards Organisation
    Correct
    Incorrect
    Independent Press Standards Organisation
    Correct
    Incorrect
    Independent Press Standardisation Organisation
    Correct
    Incorrect
    International Press Standards
  6. Which one of the following statements best describes contextual advertising?
    Correct
    Incorrect
    The same product is advertised on television, on the radio and in pop-ups during the same week.
    Correct
    Incorrect
    Targeted advertising. So you could have been searching for a watch online once, and then watches start appearing in your future online searches.
    Correct
    Incorrect
    A celebrity endorsement.
  7. What are the main defining features of a studio film?
    Correct
    Incorrect
    Recognisable actors, a large budget, excellent production values, appeals to a wide audience.
    Correct
    Incorrect
    Unknown actors, a small budget, excellent production values.
    Correct
    Incorrect
    Established actors, a large budget, a niche theme likely to appeal to a small audience.
  8. What is the role of a distribution company?
    Correct
    Incorrect
    They can guarantee that a film will be shown in all the major cinema chains.
    Correct
    Incorrect
    They work towards getting independent films theatrical releases and deals for distribution on DVD and Blu-Ray.
    Correct
    Incorrect
    They work towards getting independent films entered in to film festivals so they can be seen by film critics.
  9. What is the role of an A and R manager?
    Correct
    Incorrect
    Scouting talent and signing new acts.
    Correct
    Incorrect
    Managing the promotion of acts.
    Correct
    Incorrect
    Copyrighting music
  10. Which of the following statements best defines the differences between broadsheet and tabloid newspapers?
    Correct
    Incorrect
    Broadsheets have a higher news content and cost more to buy than tabloids.
    Correct
    Incorrect
    Broadsheets have a lower circulation and cost less to buy than tabloids.
    Correct
    Incorrect
    Tabloids have more in-depth and detailed reporting and cost less to buy than broadsheets.
  11. What is ‘copy’ according to newspaper terminology.
    Correct
    Incorrect
    The total number of copies of the newspaper distributed.
    Correct
    Incorrect
    Copy refers to written material.
    Correct
    Incorrect
    The title banner at the top of each newspaper.
  12. Since the Leveson Inquiry, who regulates the newspaper industry.
    Correct
    Incorrect
    Independent Press Standards Organisation (IPSO)
    Correct
    Incorrect
    Press Complaints Commission (PCC)
    Correct
    Incorrect
    Independent Publications Standards Organisation (IPSO)
  13. What does the term 'readership' mean?
    Correct
    Incorrect
    It refers to how readable a newspaper is.
    Correct
    Incorrect
    It refers to approval rating a newspaper achieves among readers.
    Correct
    Incorrect
    It refers to the newspaper's circulation multiplied by the average number of people who read each copy.
  14. What is BBC Radio 1's remit??
    Correct
    Incorrect
    To entertain lovers of popular music with a service that celebrates the alternative spirit in popular music from the 1960s to the present day.
    Correct
    Incorrect
    To be a mixed speech service, offering in-depth news and current affairs and a wide range of other speech output.
    Correct
    Incorrect
    To entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.
  15. Audiences in the C1 demographic category are from which social class?
    Correct
    Incorrect
    Middle class
    Correct
    Incorrect
    Lower middle class
    Correct
    Incorrect
    Skilled working class
  16. What does a psychometric audience profile do?
    Correct
    Incorrect
    It defines an audience by analysing their values, attitudes and lifestyles.
    Correct
    Incorrect
    It defines an audience based on their educational achievement, income and occupation.
    Correct
    Incorrect
    It defines an audience based on their health, income and age.
  17. What is a recce?
    Correct
    Incorrect
    When you check out all your locations before a shoot.
    Correct
    Incorrect
    When you check your camera equipment before a shoot.
    Correct
    Incorrect
    When you check your sound equipment before a shoot
  18. A survey asking people if they watch "Eastenders"  is an example of a…
    Correct
    Incorrect
    Qualitative survey
    Correct
    Incorrect
    Quantitative survey
 
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