Which Is Better: McDonald's Big Mac Or Burger King's New Rival Big King?
Perhaps the secret to the longevity of a Big Mac is that it tastes nothing like a burger. In the same way that Coca-Cola purposefully dodges singularly identifiable flavors in order to trick the mind into wanting more (read the science here), the…
This tastes much more like a burger. You get the sense they haven't cleaned off the grill in awhile and it's almost like you're eating the concentrated byproduct of hundreds of slightly burned pieces of beef. The lettuce has more crunch and the sauce is less overwhelming.
Winner: Big King
Savory trumps sweet.