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10 Ways Marketers Profit From Your Desperate Need To Lose Weight

It's so easy, I'm tempted to start a diet brand. But the truth is, there is no shortcut or quick fix. You will have to learn to eat normally. In the meantime, don't be taken for a fool.

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They imply that fat can simply melt off. / Via

"Fat oxidation" sounds like someone took a blowtorch to your fat, which is exactly what you want to do when you're overweight - get rid of the stuff without having to think about it.

They use symbols of power on their packaging. / Via

Combat bug killer also uses the word "Max" on one variety.

Note the red and black package.

On the lower left there is a seal with a glow around it that says "#1."

The front of the package says "Complex" and "7" as if you've taken charge of a complicated, powerful formula by buying it.

Either way, it's going to happen - fast.

View this video on YouTube / Via

Remember Slim-Fast's jingle: "Give Us A Week, We'll Take Off The Weight"?

For a double wallop, they got Kathie Lee and Frank Gifford to promote the brand.

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