5. They use symbols of power on their packaging.
Combat bug killer also uses the word “Max” on one variety.
Note the red and black package.
On the lower left there is a seal with a glow around it that says “#1.”
The front of the package says “Complex” and “7” as if you’ve taken charge of a complicated, powerful formula by buying it.
9. Either way, it’s going to happen - fast.
Remember Slim-Fast’s jingle: “Give Us A Week, We’ll Take Off The Weight”?
For a double wallop, they got Kathie Lee and Frank Gifford to promote the brand.