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10 Ways Marketers Profit From Your Desperate Need To Lose Weight

It's so easy, I'm tempted to start a diet brand. But the truth is, there is no shortcut or quick fix. You will have to learn to eat normally. In the meantime, don't be taken for a fool.

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They imply that fat can simply melt off.

pics1.ds-static.com / Via pics1.ds-static.com

"Fat oxidation" sounds like someone took a blowtorch to your fat, which is exactly what you want to do when you're overweight - get rid of the stuff without having to think about it.

They use symbols of power on their packaging.

cvs.com / Via cvs.com

Combat bug killer also uses the word "Max" on one variety.

Note the red and black package.

On the lower left there is a seal with a glow around it that says "#1."

The front of the package says "Complex" and "7" as if you've taken charge of a complicated, powerful formula by buying it.

They make it seem like someone is "sharing" a personal story...that will make you feel absolutely disgusting about yourself.

Either way, it's going to happen - fast.

View this video on YouTube

youtube.com / Via youtube.com

Remember Slim-Fast's jingle: "Give Us A Week, We'll Take Off The Weight"?

For a double wallop, they got Kathie Lee and Frank Gifford to promote the brand.

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