And now we're supposed to mindlessly believe that A) Intel won some self-proclaimed battle with Apple (AAPL) and Google (GOOG) -- companies that actually have a clue -- for Basis and B) It can see the future through its miserable recent past.
Intel's poking in the dark. And, while it sometimes comes up with promising ideas, it's spewing boardroom brainstorms at the wall in a desperate attempt to unhitch itself from the dying PC bandwagon.
Simply embarrassing, especially when it comes from a Silicon Valley institution such as Intel.
Personally, I think smartwatches and wearables will end up the next big dud. I'll write more on that at another time. But here's what is salient here -- if wearables do flop, it's really not that big of a deal to Apple, Google, Samsung and even,…
Though I'm not convinced Apple will, these names can afford to dabble in the space. Take a chance. They truly have nothing to lose. Relatively speaking, they can recover with little more than a quick dust off after a headfirst slide. However, we're approaching a point, if we're not already there, where you cannot say the same for Intel. The more Intel loses, the less it can afford to lose. If anybody wins at wearables it's not going to be Intel, a company with zero brand cachet with consumers and a legacy that will completely expire if Apple ever takes over the chip slot on its Macbooks.
--Written by Rocco Pendola in Santa Monica, Calif.