A Size-14 Model Is The Star Of David's Bridal's New Ad Campaign

    The model is the same size as David's Bridal's average customer.

    David's Bridal's new spring ad campaign features beautiful wedding dresses, gorgeous London scenery, and the stunning Mercy Watson, a size-14 model.

    “We recognize that our customers are all different sizes and silhouettes and felt it was important to reflect this diversity in our ad campaign creative," Trevor Lunn, the company's CCO, told BuzzFeed Life.

    The ads show Watson sashaying past London landmarks, including Parliament, the Embankment, and a pub.

    This is the second season in a row that the affordably-priced brand has photographed a plus-size model for its ads.

    David's is the latest brand to celebrate women of all shapes and sizes in its advertisements. Christian Louboutin recently hired its first plus-size model, Clementine Desseaux.

    And last week, Target Australia's Christmas catalogue made waves for including photographs of women in a variety of bathing suit sizes.

    Facebook: targetaus

    Because, you know, women who wear a size zero aren't the only ones who wear bathing suits.

    Well done, David's Bridal.