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This Shade Of Purple Will Be Everywhere In 2018, According To Pantone

Ultra violet is ultra cool.

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The shade is officially called Ultra Violet, which the company describes as "inventive and imaginative, Ultra Violet lights the way to what is yet to come." Maybe it's the GIF, but I'm sold.


Ultra Violet is the 19th (!) color of the year chosen by the Pantone Color Institute, which picks a shade at the end of each year to forecast trends and capture the global zeitgeist.


Milennial pink, aka "rose quartz" had its moment in 2016, while 2017's color was meant to symbolize new beginnings.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today," Laurie Pressman, Vice President of the Pantone Color Institute, said in Pantone's official announcement.

According to the announcement, the shade represents a few important things: outer space, counterculture music (think Prince and Jimi Hendrix), and mindfulness.

Getty Images

I mean, sure! I can get behind that. Who among us hasn't leaned on all of these things in the past year for a little comfort and escape from the real world?

Leatrice Eiseman, executive director of the Pantone Color Institute, also told the New York Times that Ultra Violet is "also the most complex of all colors, because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new."

There's one more thing purple also represents, and that is royalty. And no one will be a bigger symbol of royalty in 2018 than Meghan Markle, so in my mind, this color is for her and only her.

Michael Kovac / Getty Images

Wear more purple in 2018, Meghan!!! (This dress is the closest thing to purple she's publicly worn recently, don't @ me.)


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