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    21 Highly Pigmented Beauty Products For Shoppers Of Color

    Get beauty products that actually show up on your skin.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A Maybelline concealer that'll help you create a flawless canvas for all the bold looks you've been dying to experiment with. And you ca say buh-bye to dark circles.,

    Check out our Maybelline Instant Age Rewind Concealer review to learn more.

    Promising review: "I wear Fenty but this brand is half the cost and gives coverage just as great as Fenty. Wow was I happily surprised! After applying, you can not even see my dark circles. What a difference a small amount of product will do for your under eyes!" —Sheryl

    Get it from Amazon for $4.33+ (available in 13 shades).

    2. A buildable and blendable eyeshadow palette with foil, matte, and duo-chrome shades sure to have you posting selfie after selfie.


    Beauty Bakerie is a Black woman-owned, cruelty-free cosmetics company committed to providing the perfect shade range for people of color.

    Promising review: "This is my second Beauty Bakerie palette and I am just as happy with this one as my first. If you're on the fence, I suggest that you get it. Great quality, pigmented, and blendable." —BrownGirl

    Get it from Beauty Bakerie on Ulta for $38.

    3. A retractable matte eyeliner in a fun color so you can keep the many fans of your makeup looks on their toes. It's smudge-proof and long-lasting, so you won't have to worry about losing pigment throughout the day.

    reviewer wearing white eyeliner on waterline

    Promising review: “Easy to use. Very water resistant. Excellent for your lash line, and highly pigmented. I will definitely purchase again.” —Denisedeshawn 

    Get it from Amazon for $4.99+ (available in 13 colors).

    4. Or a jumbo eyeliner pencil from NYX if you're looking to get thicker lines! Plus, this eyeliner can easily be used as eyeshadow or even as a highlight.

    reviewer wearing the milk eyeliner on waterline and above eyelid

    All you need is a jumbo sharpener!

    Promising review: “This is the perfect white eyeliner! I tried so many and they never came out this pigmented. Others would blend in with my eyeshadow and turn out muddy. But this one stayed put and maintains its pigment. Super white and affordable.” —Olivia Gwyan 

    Get it from Amazon for $4.47+ (available in 22 colors).

    5. An icy gold highlighter from Anastasia Beverly Hills sure to help you glow. This buildable and weightless formula offers a unique multidimensional wet-effect shine once set.

    a model applying the iced out highlighter to their cheekbones

    Promising review: “I swatched Iced Out just to see and laugh about how white it was...BABY. When I tell you that it's the shade that I have been looking for for YEARS: gold highlighter without that weird HEAVY off-white, yellow cast underneath. Beautiful!! If you feel that it gives you a slight white cast, just apply a little bit of setting spray. It will disappear and the gold, shiny shade will stay. The base is very sheer. Not chunky at all. A Black girl's dream!” —Nenepink 

    Get it from Sephora for $34.

    6. A lightweight putty blush with a creamy formula that'll give you a semi-matte powder finish. Not only will this blush melt into your skin, but because it's got argan oil and vitamin E, it'll also nourish your skin!

    lots of open putty blush containers next to each other

    Promising review: "Did not expect to like it this much. I used to always use powder blush but so glad I gave this cream a try. Applies beautifully and the shade is perfect. Will definitely purchase more." —Nicole

    Get it from Amazon for $5.99+ (available in five shades).

    7. A bottle of lip tint from Peripera whose applicator is shaped to perfectly color your lips. And its velvety, lacquer-like finish will make you feel like a million bucks!,

    Promising review: "Very pretty color. Lasts a long time, doesn't smudge when dry, and when I think I need to reapply, I can just put a new coat over it and looks good as new. Love it!" —Shawn

    Get it from Amazon for $9.90 (available in nine shades).

    8. A medium coverage Maybelline liquid matte foundation to give you a fresh-looking and flawless face. Pores? I don't know her.,

    Promising review: “One of my favorite drug store foundations. It blends so easily and goes on great and gives amazing coverage. I love that it doesn't slide or move around throughout the day. It doesn't make me oily either and that's a win in my books.” —Jay

    Get it from Amazon for $3.15+ (available in 40 shades).

    9. A waterproof brow gel so water-, transfer-, and smudge-proof, it'll last for up to three days. We love to see a natural-looking brow that lasts!

    reviewer with black eyebrow gel on brows

    Promising review: “I literally have no eyebrows. I usually use powder to fill them in, but a lot of times it looks way too harsh. Then I also have to worry about it rubbing off and smearing on my face. This is a great product! It fills and shapes, not to mention it is also natural-looking. I'm so happy I no longer have to worry about my brows rubbing off. Yay!!! I've found my new go-to.” —DJNemo 

    Get it from Amazon for $11+ (available in five colors).

    10. A talc-free powder bronzer for creating a look that's sculpted to perfection!

    a model with bronzer on their face
    Credo Beauty

    Credo Beauty is a San Francisco-based, woman-owned small business crafting hair- and skincare products from clean ingredients. Dedicated to diversity and transparency, their goal is to raise the standards in the beauty retail space.

    Promising review: “Maui is my go-to daily bronzer. It's not quite matte but not quite shimmery either. It's a beautiful terracotta color and I love using it on my eyelids as well. This product is very pigmented so a little goes a long way!” —Jackie

    Get it from Credo Beauty for $18 (available in three shades)

    11. A weightless highlighter to help you achieve that Los Angeles, sun-kissed glow!

    Fenty Beauty, Kayla Boyd / BuzzFeed

    BuzzFeed writer Kayla Boyd waxes poetic about the Killawatt Highlighter in shade Trophy Wife:

    "I can honestly say the Killawatt highlighter has become a staple in my beauty collection. I frequently rock Trophy Wife as not only a blinding highlight, but also a shimmery eyeshadow."

    Promising review: "Gorgeous highlighting color duo with staying power. It blends like a dream and is seamless as an eyeshadow as well. No creasing!" —*GINA

    Get it from Fenty Beauty for $38 (available in six shades).

    12. A cool-toned, metallic and matte eye and face palette that'll transport you out of this world! With high-impact color, this palette will help you express your whole self.

    Lime Crime

    It's also vegan and cruelty-free!

    Promising review: “Completely in love with this palette, especially the metallic colors! They last all day and look so galactically glam.” —Nikoru 

    Get it from Lime Crime for $8 (originally $30).

    13. Or, a Jacob & Eli eyeshadow palette with 18 super pigmented and blendable shades. Mix and match mattes and shimmery tones to create a look as rich as this palette will make you feel.,

    Promising review: "I AM BLOWN AWAY BY THE QUALITY. There's almost zero fallout, extremely pigmented colors, blends creamy like butter, and the colors are beautiful. This rivals any of my Too Faced palettes — in fact far less fallout. These are the same quality if not better than my Urban Decay. Seriously not kidding. AND rivals my Kat Von D palettes. I rarely review anything, but this deserved a review." —Calvin Brockington

    Get it from Amazon for $13.52+ (available in two color combinations).

    14. A hydrating full-coverage foundation will set the stage for the bold lewk you've been wanting to emulate! This lightweight foundation will make your skin a dewy and poreless canvas.

    a bottle of instabake aqua glass foundation
    @beautybakeriemakeup / Via

    Promising review: “I have dry textured skin and I usually get a lot of creasing under my eyes. Foundation usually gets cakey around the sides of my nose and upper lip, and usually rubs off the tip of my nose and my chin. I also get very dry on my forehead between my brows. This foundation not only stays on all day, even with my mask on, but looks flawless after hours of wear. I wore it from 8 am to 6 pm. My pores were still minimized, it had not broken up on the tip of my nose, and I didn't have any dry patches or creasing. It also remained the same color throughout the day; I did not experience oxidation. I used this with the InstaBake concealer under my eyes and set with the loose Face Flour. I don't have a single complaint about this. I have tried so many foundations, concealers, powders, and this combo is among the best I have tried. Love it.” —Marisa

    Get it from Beauty Bakerie on Ulta for $34 (available in 29 shades).

    15. A moisturizing velvet lipstick made to last through all of your hijinks and shenanigans. It dries to a matte finish, so your flawless lip stays flawless all day.

    buzzfeed writer Taylor Steele wearing the Stay All Day Velvet Lip Pencil in misunderstood
    Taylor Steele/Arin Sang-urai

    I love how creamy this lip pencil applies! But the wow factor is in how perfectly it dries into a matte finish. I wore the color "Misunderstood," and it never cracked. And during a six hour photoshoot traipsing through Brooklyn, it didn't need reapplication. Plus, my lips felt hydrated when I finally got home and took my makeup off! I highly recommend!

    Get it from Mirabella Beauty for $20 (available in six shades).

    16. An eyeliner stamp because the purrfect cat-eye is possible without all that time-consuming trial and error. This smudge- and waterproof eyeliner will have you looking fierce all day long!,

    This includes two waterproof and smudge-resistant stamps (one for each eye) with an eyeliner pen on the opposite end for any sharp lines or touchups.

    Promising review: "I am not one to write reviews often, but this product has exceeded my expectations! I normally use liquid liners such as Kat Von D tattoo, but this has drastically reduced the time it takes for me to create a winged look! I personally prefer a longer wing, but this stamp provides a template to work with and reduces the amount of time to create ‘sister’ wings; they’re pretty much twins now! The eyeliner pen itself is a bit broad for me, but the pigment is great!" —Amazon Customer

    Get two stamps from Amazon for $11.95+ (available in two sizes).

    17. A pack of six liquid matte lipsticks if you want a pout that just won't fade! Made with moisturizing ingredients, this set will keep your lips hydrated without transferring or smudging.

    reviewer wearing matte lipstick

    Promising reviews: “Good, vivacious color! Worth it!” —jragland 

    "I am never one to write a review, but I am so absolutely impressed with this long-lasting liquid lipstick combo pack! The colors are absolutely beautiful, with unbelievable lasting power!" —Amazon Customer 

    Get it from Amazon for $11.88 (available in two color combinations).

    18. An intense and long-lasting eyeliner made using aloe vera extract and vitamin E to give you the most moisturizing cat-eye of your life. And you can expect this creamy formula not to budge throughout the day!

    Kulfi Beauty

    Kulfi Beauty, named after a type of South Asian ice cream, is a South Asian–owned small beauty brand that makes products that celebrate and empower the diverse needs of their communities.

    Promising reviews: "I wasn’t always an eyeliner person, but these Kajals have won me over! Now I find that my makeup looks incomplete unless I use one (or three) of these gorgeous colors!!" —Sarah N

    "These are just what I have searched a decade for. I've never had an eyeliner go on so smooth or effortlessly before. The color stays vibrant all day, not sinking into my skin or transferring elsewhere. I am in love with this product." —Andrea J

    Get it from Kulfi Beauty for $20 (available in five colors).

    19. A super-pigmented Maybelline matte liquid lipstick for a bold lip that'll last all day long. Pucker up!


    Promising review: "I love this lipstick and the color! It feels moisturizing on my lips, I can add chapstick and it doesn’t get all streaky and gummy, and it lasts forever. Definitely recommend." —Queenofthehouse

    Check out our Maybelline SuperStay Matte Ink review for more deets!

    Get it from Amazon for $7.25+ (available in 42 shades).

    20. A highlight and blush duo — lacking a little luster? Ready for some rouging? Get double the bang for your buck with this vegan, cruelty-free, and highly-pigmented pair.

    Coloured Raine

    California-based small biz Coloured Raine is a Black woman-owned beauty brand whose products are 100% cruelty free, and often vegan and paraben- and gluten- free!

    Promising review: “The colors are so beautiful and easy to apply and blend out. The formula is soft and creamy almost, love how it applies and looks on the skin.” —Huda A

    Get it from Coloured Raine for $20.

    21. A vegan and cruelty-free matte and shimmer palette you can use to create bold eye looks, add shine to your cheekbones, or pursue a contour.

    a model with a bright blue eyeshadow look taken from the matriarch palette
    Prados Beauty

    Prados Beauty is an Arizona-based, Chicana/Indigenous-founded beauty company dedicated to creating inclusive and uplifting products. In addition to donating a portion of their proceeds to Native communities in need, they also do charitable work in these communities and support other Native entrepreneurs on our website and social channels.

    Get it from Prados Beauty for $45.

    The reviews for this post have been edited for length and clarity.